From idea to identity: How Peppermint can help you start your brand

Every great brand starts with an idea — a spark of inspiration that you want to share. But turning that spark into a fully formed, cohesive brand? That’s where many new businesses get stuck. At Peppermint, we help you transform your ideas into something tangible, timeless, and beautifully you — blending thoughtful organisation with creative direction to bring your brand to life from day one.

1. A clear, confident foundation

Before a brand can shine, it needs structure. We help you build that foundation — from setting up your email and scheduling systems, to ensuring your communications and workflow are streamlined from the start. Because when your back-end is organised, your front-end can truly flourish.

2. Branding that feels like you

Your brand identity is more than just a logo — it’s the personality behind your business. We guide you through defining your:

• Brand colours that reflect your tone and aesthetic

• Typography that feels consistent and professional

• Logo design that’s clean, distinctive, and memorable

• Slogan or tagline that captures your essence in just a few words

Whether you already have a vision in mind or you’re starting from scratch, we make the process effortless and collaborative.

3. Building your online presence

A new business needs to be seen. We’ll help you set up and polish your digital platforms — from social media accounts that reflect your brand’s voice to simple, elegant website designs to convert interest into action.

We can also manage email marketing campaigns, helping you connect with your audience through beautifully written, branded communications that feel human — not automated.

4. Consistency that builds credibility

One of the biggest challenges for new brands is staying consistent — across visuals, tone, and messaging. Our dual executive-and-creative approach means every detail, from your Instagram captions to your client proposals, feels seamless and cohesive. The result? A brand that feels trustworthy, established, and ready to grow.

5. We make the process easy

Launching a business can be overwhelming — but it doesn’t have to be. We handle the details so you can focus on what matters most: your vision, your clients, and your goals.

We’re here to help you launch not just a brand, but a brand you’re proud of.

✨ Peppermint PA

Where organisation meets inspiration — and ideas become brands.